DZHUS FW2012/13 Collection - Technogenesis
The concept of Technogenesis is about regeneration of
the anthropogenic civilisation's destructive priorities into a virtually new
transmarginal existence - an image of the 'postapocalyptic archangel', as the
quintessence of restructing and modification of consumeristic society's value
categories in order to create the post-utilitarian aesthetics.
The idea of diverse use of prototype design modules
has incarnated in transformer garments.
Traditional textiles are combined with industrial
materials.
Monochrome coloring accentuates structural design of
the items.
DZHUS conceptual wear brand was founded in 2010 by a young Ukrainian designer Irina Dzhus.
The brand’s design concept is based on interaction and transformation of construction modules in order to create new aesthetics of the form – avant-garde and virtually archetypical at the same time, categoric but variable.
Clientele of the brand is defined neither by age category, nor by the person’s business line, but only by such qualities as their ability to comprehend a piece of clothing as a metaphysical object and, therefore, a perfectionist aspiration to possess an uncompromisingly complementary form for their own ideological substance.
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